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UK Prize Factory

Giveaway entry instructions generator

Create clear, numbered instructions for a website, email, Facebook or Instagram giveaway. Specify the original entry link, account handles, comment prompt, any required actions and the closing time.

Your giveaway brief

Answer the prompts. Turn the same details into useful copy.

Free · No account needed

What should your giveaway achieve?

Think about the result that would be useful to your business. Choose a prize and entry method that support that goal.

Some goals to consider
  • Promote a product: introduce it to people who are likely to use it.
  • Build company awareness: help the right audience discover your name and what you do.
  • Grow your email list: offer a separate, optional marketing signup for people who want to hear from you.
  • Grow your social audience: attract relevant followers who will still be interested after the prize has been won.

What are you giving away?

This builder is for free draws for adults in the UK, with one entry per person and a random winner. Use it for ordinary products or vouchers. Paid entries, purchase conditions, children's promotions, judged contests and regulated prizes need a different brief.

Make it obvious where an entry counts

A comment under a shared announcement can be easy to miss. Link to the original giveaway post and say that entries must be made there. For website entry, list the information the form needs. For email entry, give the exact address and subject line.

Follows, shares, reposts and friend mentions

The generator lets you draft the actions you choose and flags issues to consider. This is not a promise that those actions are allowed on every platform. Facebook’s promotion policy prohibits requiring or incentivising shares, reposts, tagging others or other publicity. The builder shows a caution if you choose those actions for Facebook.

Instagram prohibits inaccurate photo tagging. Whatever action you choose, work out how to verify it for all eligible entrants. Private accounts and disappearing Stories can make that difficult. A simple comment entry is often easier to administer than several actions across different platforms.

Keep instructions and terms consistent

If the instructions say one entry per person, do not reward repeated comments when you draw the winner. If following an account is required, list the exact handle. Keep the same prize description and closing time in the post, terms and directory submissions. If you are considering asking entrants for a product or business review, first read Online Competition’s guide to competition entries in exchange for reviews and the relevant platform’s current policy.

Check the current guidance before launch: CAP promotional marketing rules, Facebook promotion policy, Instagram promotion guidelines and ICO marketing guidance. Sources checked 7 September 2026.

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