UK PRIZEFACTORYPlan a giveaway
UK Prize Factory

Free giveaway planner

Create a practical plan for a free UK prize draw: define the prize, decide how to enter, set your dates and prepare the winner arrangements. Your answers also create your draft terms, launch post and directory submission brief.

Your giveaway brief

Answer the prompts. Turn the same details into useful copy.

Free · No account needed

What should your giveaway achieve?

Think about the result that would be useful to your business. Choose a prize and entry method that support that goal.

Some goals to consider
  • Promote a product: introduce it to people who are likely to use it.
  • Build company awareness: help the right audience discover your name and what you do.
  • Grow your email list: offer a separate, optional marketing signup for people who want to hear from you.
  • Grow your social audience: attract relevant followers who will still be interested after the prize has been won.

What are you giving away?

This builder is for free draws for adults in the UK, with one entry per person and a random winner. Use it for ordinary products or vouchers. Paid entries, purchase conditions, children's promotions, judged contests and regulated prizes need a different brief.

What should you decide before launching a giveaway?

Choose a prize your intended customers would actually want. Describe each item and any restrictions, then decide how you will deliver it. Make the entry method manageable: every required action creates something you need to check.

Next, set your opening and closing times, draw date, notification deadline and a reasonable claim period. Arrange the prize and the people or software you will need before publishing. You can use the budget calculator to include delivery and staff time.

Turn the plan into useful copy

Use the output selector to switch between entry instructions, draft terms, launch copy, a directory submission brief and a winner contact message. Complete any placeholders and check the draft. Once your promotion is live, follow the directory submission guide. You can send the finished promotion’s original link to Online Competition’s suggestion form for an eligibility check; it considers free-entry promotions and does not guarantee publication.

Check the current guidance before launch: CAP promotional marketing rules, Facebook promotion policy, Instagram promotion guidelines and ICO marketing guidance. Sources checked 7 September 2026.

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